But then there are a lot of voices which are also being raised, sometimes rightfully, about some content not being appropriate even in that. If you look at the OTT content, self regulation is already there. What’s your view?ĭepends on whether the society is open for that. The same goes for media and entertainment.Īn increasing demand to do away with censorship of entertainment content is being voiced at various forums. People from outside may not be looking at it, but within India we can feel us becoming a soft power. 47 startups became unicorns in the last two years, during the pandemic. Now we proudly have a hundred unicorns, It’s not an easy thing. When I became the Minister of State Finance, PM Modi told me and Nirmala ji to look after the needs of startups because we need to give the platform, handhold and help them to do well. India took a leap from paper currency directly to digital payments. Look at our payment systems it used to evolve from coin to paper currency, then to plastic.
#Film semi india portable#
90 million portable water connections were given in the last two years, even during the pandemic time. In just a two-year span from 2014 to 2016, we opened 450 million bank accounts, 30 million houses for the poorest of the poor 120 million toilets were build, every village or every household got electricity. Seven years back people used to say, ‘Well, India will struggle’ for just about anything. I won’t limit my reply only to entertainment, I’ll talk of our nation as a whole. There are voices that say India is becoming over-optimistic about its projections for media and entertainment… It should be a great experience to come and shoot in any state. We have to attract global players by making India a more attractive package rather than a forceful package on anyone. If they find Indian locations or Indian actors worthy to be part of their storyline, they are most welcome.
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Let that be left to the producer and director of the film. I will never advise or advocate to have Indians forcefully in any film…Never. Eventually it is the content which has the power to go from regional to national to International. I personally feel government should not get into the domain of filmmakers who they have to pick as an actor. There are filmmakers who prefer to shoot in the UK because of high subsidies which are on offer, if, among other things, some key character in the film is shown to be British… It’s a win-win situation for any state to consider. A film is not just a showcase of your culture, it is not just for entertainment, it is also through films that you can promote yourself as a great tourist destination. I am sure they understand how films can help project their destinations to the world. As for states and their cooperation, you always face a certain challenge in a federal structure.There are many states who are pro-active, like Uttar Pradesh, Madhya Pradesh, and there are others who have come forward with their own set of incentives and facilitation offices. This incentive scheme has been brought out after a lot of discussion with policy makers, I really hope the word goes out and filmmakers make use of it.
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I can see how much is getting done towards ensuring ease of doing business in India.
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Would the incentives be limited to monetary or would state governments work together to ensure ease of shooting in India? The 30% incentive scheme announced for international co-productions in India was long awaited. There’s more to take away from the Indian culture than anywhere in the world. It’s a great opportunity for filmmakers to come and find stories in small villages to the big cities of today.
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Another unique advantage is that with our more than 6000 years old civilization, we are the land of storytelling. India could easily be the one stop shop for global filmmakers. We have the advantage of more than 110 years of experience in filmmaking, we have effective, equipped manpower, we have great technology prowess. I see India as the future content hub of the world. India is one of the largest producer of films, we are also on the cusp of being in the forefront of Animation, Visual Effects, Gaming and Comics (AVGC) sector. I think nothing could be better for them and us to have had India as the Country of Honour. We are celebrating Azadi Ka Amrit Mahotsav. It’s a very special year, special because it is 75 years of Cannes, 75 years of Indo-French diplomatic relations, 75 years of India’s Independence.